ABSTRACT
Brief treatment can be viewed as an ideology of the consumer society of late capitalism. Clients are faced these days with an overwhelming variety of brief therapy products aimed at eliminating specifi c phobias, boosting self-esteem, combating depression, eliminating various addictions, and more. Brief therapy responds to a need to increase access to treatment, provide cost-effective treatments within the managed-care culture, and respond to the requests for evidencebased, effi cient, empirically validated treatments (Levenson, 1995).
