ABSTRACT
Getting your design made is only half the job. There was a time when it might well have been the whole deal. In the past, much of the stock in trade of graphic design was what we call site independent, meaning it didn’t gain or lose very much by its physical relationship to the world around it. Perhaps another way of looking at the issue was that we, the designers, had so little influence on the way in which our products were sited that we had to design as if the location of the work didn’t matter.
