ABSTRACT
Early in 1986, when new interactive technologies had been available only for several years in the United States, Rogers (1986) pointed out that these technologies produced a profound effect. He argued that the new media were shaking the foundations of how communication could occur. The potential uses were intriguing and the scale of effects hard to believe. As the Internet newspaper developed in the early 1990s, enthusiasm for online newspapers led some media analysts to predict that “printed newspapers would disappear in the near future” (McCulloch, 1995, p. 56). As the Internet grew, print newspaper users appeared to be shrinking (Stempel, 2000). Considering the advantages of the Internet newspaper over print newspapers, a question arises: Has the Internet newspaper already derived readers from print newspapers?
