Public Relations Practice in Japan: Beginning Again for the First Time

“The Cold War is over,” declared Paul Tsongas during the 1992 U.S. presidential primaries, “and Japan won.” From the ashes of World War II, defeated Japan has built an economy second only to that of the United States. Today, the Japanese $3 trillion economy and the U.S. $5 trillion economy together make up 42% of the world’s GNP.