ABSTRACT

There has been a fairly broad consensus in the corporate world for some time that it makes sound business sense to behave oneself. Some businesses bought in sooner than others to the notion that high ethical conduct is part of the process of making money, rather than a mere adjunct or even a complete distraction. Today there are few corporate websites which spare their readers a lecture on the company’s ethical credentials. The terminology can vary—ethics, sustainability, corporate responsibility (social or otherwise)—but they are all essentially variations on the same theme.