ABSTRACT
This paper theorises the role of representations of personhood found in Indonesian television serials in enabling audiences to socially identify others as belonging to a particular group of persons. In doing so, I add to a growing body of work on language ideologies and semiosis (e.g. Agha 2007; Errington 2001; Inoue 2004; Kroskrity 2000; Schieffelin, Woolard and Kroskrity, 1998) by exploring how representations of personhood in Indonesian television serials fi gure in the construction and circulation of knowledge relating to ethnicity and social relations.
