ABSTRACT
New media techniques often form expectations in different ways. Since the new millennium, a new generation of Web applications have developed, sometimes gathered under the expression Web 2.0-an umbrella term for interactive possibilities characterized by the freedom of sharing content and participating (Limonard, 2007; Madden and Fox, 2006; OECD, 2007). Many examples of participatory media have emerged outside the existing media sphere, but the established media have also been affected by these digital developments. Blogs for example, are becoming regular sources in journalism, and online news producers are experimenting with user contributions and forms for user-generated content, both as a separate genre and as a source for professionally produced content (see Chapters 10 and 12).
