ABSTRACT
Traditionally, researchers investigating the problem of creativity have neglected to study the role of decision making in the creative process (see Sternberg, 1999). This is a curious state of affairs, given that our own experience suggests that creative solutions to seemingly intractable problems indeed require decision making at crucial junctures. This oversight may be attributable to a tendency to view creativity as a distinct type of cognition (Weisberg, 1986), thereby motivating researchers to study only those processes that appear to be uniquely linked to creativity (e.g., insight). However, when creative thinking is viewed as one of many avenues for solving everyday problems, the role of decision making in the path to creative solutions becomes readily apparent.
