ABSTRACT

I n this chapter, I address a methodological issue in the study of judgment, that is, the production of a response to a situation, on a continuous numerical scale. A key assumption of an important method for describing people’s intuitive judgments cannot be veried. The method is the use of a statistical model, t to a set of judgments, to describe the relation between the judgment response and the measured inputs to the judgment process. Such a statistical method requires multiple judgments in the same general situation, with varying situational elements or cues. Paramount among the features characterizing intuition is the person’s lack of conscious awareness of the cognitive process (Hastie, 2001). If someone cannot report how his or her intuitive judgments are made, then it is impossible to verify the statistical description’s assumption that all the judgments to which a model is t are made with the same intuitive strategy.