ABSTRACT
Have you ever walked into a McDonald’s, Burger King or any other fast-food restaurant and wondered who owns it? In some cases the individual restaurant would be a franchise and run by an entrepreneur. However, people often use the terms ‘franchise’ and ‘franchisee’ in everyday life without understanding their meaning or impact. Franchising is not a new word. Franchising it is not an industry, it is not production or manufacturing or even a product. It is a method of marketing goods and/or services of different business categories.
