ABSTRACT
Sometimes, people wonder about whether scaling questions are too simple to be used in complex real-life situations. In such situations, often there are multiple goals instead of only one goal, such as improving commercial skills. Moreover, often these goals are interrelated in one way or the other, or they may be competing with each other. An example may be the case of a company in which one group advocated the use of proactive environmental practices; they objected to the abundant use of plastic covers around certain products. Another group in this company insisted that the focus of the company should be achieving financial goals. The tension between these two groups grew to rather unpleasant proportions when members of both groups started accusing each other of all kinds of bad intentions and behaviors. A solution-focused coach was hired to solve this matter. To everyone’s surprise, the parties were again on speaking terms within one session and fully cooperating within two brief sessions. What happened?
