ABSTRACT
In the past, local authorities have attempted with varying degrees of success to fill a need for leisure activities amongst the community each serves. Of late, there have been two significant trends facing the operation of these activities – first, the increasing competition, particularly from the private sector, in the provision of leisure services and second, a reduction in public resources to provide them. This article shows how, by adopting a more customer-orientated approach, the twin problems may be tackled to the benefit of both the authority and the community.
