27 Pages

Ten Commandments of How to Fail in an Environmental Campaign

WithAvner de-Shalit

When environmentalists fail political scientists often relate these failures to structural difficulties or to the ‘system’. But are these activists responsible for these failures as well? Analysing several cases in which environmental activists failed to persuade the public or the government (most cases from Israel, but some from the UK as well) this paper asks: what is common to all these cases? I find ten ‘rules’, which are transcribed as the ‘ten commandments of how to fail as an environmental activist’.