chapter  7
13 Pages

Assimilating Safer Sex: Young Heterosexual Men’s Understanding of ‘Safer Sex’

Subsequently the campaign for heterosexuals was slightly modified as a result of feminist criticism within the Health Education Authority (Miller and Williams, forthcoming). A press campaign from December 1988 to March 1989 gave more detail about safer sex in the small print beneath the main picture, though it was less than explicit. For instance, ‘But safer sex doesn’t just mean fewer sexual partners. It also means using a condom, or even (sic) having sex that avoids penetration.’ In the 1990 television campaign in which medical experts encouraged people to ‘protect yourselves’ there was no mention of safer sex.