ABSTRACT
The concepts of sustainable development and sustainability were adopted as developmental goals among academics and practitioners from numerous disciplines and nationalities. The chapter examines the impact of a World Bank Agricultural Development Project in Igalaland, Nigeria, on rural farmers and their farming system. It focuses on adoption of recommended farm practices and reasons why the project failed to achieve its stated aims such as poverty alleviation and the augmentation of domestic output of agricultural products in Igalaland. Policy implications of the findings and lessons learned for sustainable rural development in the 21st century are presented. The chapter outlines the basic sociological ideas or concepts that are used to analyze and interpret the collected data. The basic sociological concept used to analyze and interpret the data is sustainable rural development. The chapter presents the meaning of sustainable rural development while highlighting its success and failure factors.
