ABSTRACT
In 2015, Mexico and Brazil had been the countries with the highest growth rates, reaching a gross domestic product (GDP) of USD$1.21 and US$2.3 trillion respectively, versus other countries such as Argentina, Chile, and Peru. During the first forty years, the main business in Lorsa consisted of selling equipment for laundries and dry-cleaners. The first attempt of the company started in 1953 in Guadalajara by its founder Luis Ousset, an entrepreneur who had worked as an employee and independent advisor in the dry-cleaning sector in Guadalajara and Mexico City for eleven years before starting his own business. He got married in 1951, and had seven children. The children were involved in the company since a young age. Even though all four sons were working in the company, it seemed that the first successor was going to be Luis Jr. He was in charge of key accounts for Lorsa and was the most important sales agent.
