ABSTRACT
This chapter describes tourists' perceptions of creative tourism, and in particular, the roles that vernacular heritage, service quality, and participatory experience play in attracting tourists. It ascertains tourists' perception of creative tourism in Macau, a former Portuguese colony located near the South China Sea. Creative tourism is considered to be a new generation in tourism. It refers to an opportunity for tourists to 'develop their creative potential through active participation in courses and learning experiences'. The creative tourist is often associated with the values of the 'new cultural class' that has emerged in many destinations marked by gentrification. Perceptions or impressions of a destination held by tourists are directly related to anticipated benefits and consumption values. In some respects, creative tourism depends on the resilience of communities and in Macau's case, the resilience of a gaming city.
