chapter  11
14 Pages

India

Augmented Reality, Transmedia Reality and Priya’s Shakti
ByMatthew Freeman

With digital technologies continuing to develop and expand their functionality and reach, mobile devices have cemented their essentiality in the average individual's daily life. Central to this essentiality is the important role played by interactivity and participation, which also have come to epitomize transmediality. This chapter examines the kinds of transmedia interventions represented by Priya's Shakti, a creative collaboration that uses comic books, exhibitions and augmented reality, not to mention street art, to call attention to the struggles faced by women in India. In short, Priya's Shakti is an innovative transmedia project that attempts to change attitudes toward rape victims in India. Utilizing transmedia storytelling to draw profound attention to reality requires that the world of the story goes beyond the digital affordances of software. In the case of Priya's Shakti, its users are required to interact with the locales of the real world.