ABSTRACT
Amadiba Adventures is a community-based tourism venture that empowers previously disadvantaged communities to play a meaningful role in tourism. It is based on a partnership between the Amadiba community, Reconstruction and Development Programme (RDP) committees, Pondo Community Resources Optimisation Programme (PondoCROP), Government and a funding entity. In this partnership, each partner contributes to create a unique tourism venture that emphasises local culture and uses it to attract tourists that are interested in learning about their culture and meeting local people. The venture provides scope for the local community to actively participate in planning, implementation, operation and management, thus raising the public value of tourism in the area. The venture not only added public value by providing employment opportunities and income benefits to asset holders and for the local people but also contributed to community infrastructural projects. It also ensures that benefits do not only accrue to asset holders but to the wider communities and partners.
