ABSTRACT
Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "gurus" defining the field.
TABLE OF CONTENTS
chapter 6|20 pages
A tale of two professionalisms
Human resource management (HRM) and the PR function of Japanese companies
1
chapter 7|19 pages
Impacts of crises on public relations 2007–2017
The “Lehman Shock” and the Great East Japan Earthquake
chapter 8|18 pages
The current situation of corporate public relations in Japan
An attempt to assess comprehensive public relations activities from eight aspects
