chapter  7
8 Pages

Outdoor Advertising and the Remediation of Public Space(s)

Commercialization and Beyond
WithCesare Silla

This chapter recounts the genesis of outdoor advertising and its role in the commercialization of public space. It discusses various forms of urban remediation beyond commercialization brought forth by this peculiar medium, and, finally, it addresses major theoretical issues involved in the spread of outdoor advertising, such as questions of gender, ethnicity, class and religion, as well as debates about visual pollution and regulation.