chapter  4
14 Pages

Grow the Bottom Line— Period Noel Watson, Former CEO and Current Chairman of the Board, Jacobs Engineering Group Inc

Entrepreneurs, by and large, are idea people, devising new concepts and next-generation ventures, and creating potential markets. With such an intent focus on what could be, however, they may not pay enough attention to what is-meaning, the hard measures of current performance. Although many start-ups are not profitable initially, for such is the nature of the beast, profitability is the difference between an idea and a viable, sustainable business. It doesn’t matter how much a business appears to be growing with new stores, increased head count, or even higher sales. At the end of the day, profitability is the differentiator between an interesting concept and a business capable of going to the next level.