ABSTRACT

This chapter examines how the British Museum, a large, iconic museum, can exist in two distinct national contexts: first in the analogue world – with a historically significant location, recognisable architecture and galleries filled with famous artefacts, and an explicit articulation as a global institution. The second context is the online incarnation, which appears to have few of these marks of national identity. By analysing the museum’s digital presentation and network, this chapter shows that certain national boundaries do, in fact, influence the way the Museum exists online and how it interacts with other digital entities.