ABSTRACT

Featuring new chapters on casino gambling and the nursing home industry, and updated throughout, the new edition of this highly readable text analyzes well-defined industries from commodities and manufacturing to distribution and services, showing how firms compete with one another. Each study gives appropriate attention to government policies that have influenced competitive conditions in the industry, and the material is presented without the use of calculus so that anyone with some background in economic principles can benefit from it. The book provides balance in regard to the mix of industries dealt with, and also in the varying perspectives of the contributors.

part I|139 pages

Commodities and Manufacturing

chapter 1|24 pages

Automobiles

Products, Process, and the Decline of U.S. Dominance

chapter 2|32 pages

Beer

Causes of Structural Change

chapter 3|37 pages

Broilers

Differentiating a Commodity

chapter 4|22 pages

Pharmaceuticals

The Critical Role of Innovation

chapter 5|22 pages

Steel

Decline and Renewal

part II|241 pages

Distribution and Services

chapter 6|27 pages

Airline Service

The Evolution of Competition Since Deregulation

chapter 7|24 pages

Retail Commercial Banking

An Industry in Transition

chapter 8|20 pages

Casino Gambling

Competing with Other Forms of Entertainment

chapter 9|27 pages

Electric Power

Generating Controversy

chapter 10|22 pages

Health Insurance

Designing Products to Reduce Costs

chapter 11|26 pages

Motion Pictures

Competition, Distribution, and Efficiencies

chapter 12|29 pages

Nursing Homes

Rising Costs and Added Forms of Service

chapter 13|33 pages

Microcomputer Platforms

Competition in Software

chapter 14|31 pages

Telecommunications

Competition and Network Access