This conclusion presents some closing thoughts on concepts discussed in the preceding chapters of this book. The book explains the possibility for new media to disrupt conventional narratives that operate around sport by providing the apparatus through which new voices can express their own perspectives about it, using new digital environments. It describes the capacity of social media to be a route towards emancipation for certain groups, in their case athlete mothers and their use of blogging. The book describes social media's use as patchy at best when examining it from the perspective of seeking positive social change. Qualitative researchers have a role to play in documenting the push back against the age of automation and algorithms. They need to delve deeper into the experience of living among bots and robots to discover what life is really like within such worlds.