ABSTRACT
The circles of sustainability have introduced a broader and more balanced view by presupposing a quadripartite structure that includes economics, ecology, politics and culture. Cross-fertilizations between positivist and interpretivist methods of enquiry are supported and propose a methodological framework formed by three parts: theoretical and historical approaches; discussion of policies and institutions; presentation of a wide range of case studies across the world and from diverse disciplinary fields. Thus, the authors argue that sustainable wellbeing can be achieved only by ensuring that technologies develop and, concurrently, cultural diversity, heritage and history are cultivated in different geopolitical scenarios. In order to understand sustainable wellbeing as a dynamic concept that involves material as well as immaterial aspects, it is necessary to define and strengthen the idea that sustainability is situated within cultural discourses and its public understanding requires efficient modes of communication and narratives.
