ABSTRACT
This chapter offers an account of the relationship between some of the principal uses of aretaic terms; and shows how a useful taxonomy of moral virtues can be generated from the thought that these are ways of being well oriented to morally relevant reasons. The distinction between aim and motive is important because two actions can have the same aim but different motives, and this can affect how morally virtuous they are. The chapter explains the relationship between different reason-categoric virtues by reference to the relationship between the reasons for which the virtues respond. The use of aretaic terms to give advice is another respect in which the relationship between virtue and the attribution of aretaic properties is not straightforward. Virtue attributions are always evaluative: to judge that a response or a person is virtuous is to make a judgement of goodness.
