chapter  8
26 Pages

A Structured Process to Generate Ideas in MedTech

WithJagdish Chaturvedi, Ramakrishna Pappu

Abstract ................................................................................................. 157 8.1 Introduction .................................................................................. 158 8.2 Stages of an Innovator’s Journey ................................................. 162 8.3 Appendices ................................................................................... 174 Keywords .............................................................................................. 181 References ............................................................................................. 181

ABSTRACT

The chapter provides an overview of the various methods used today for identifying unmet needs and developing products. The healthcare domain is chosen as the medium for the description. The Biodesign process as developed at Stanford University is described, along with multiple off-shoots and adaptations of the process; specific to the adoption of

the process in various countries is described. Success stories and shortcomings of the process with case studies are highlighted. The chapter analyzes other processes-examining the critical factors that lead to the success of these programs. It also analyzes through examples of medical device and medical technology developments, where lack of a structured process has led to ‘failures’ and the key learning from these case studies.

8.1 INTRODUCTION