ABSTRACT
This chapter describes how the contingent valuation approach can be applied to the economic valuation of wildlife tourism. The first part of the chapter describes the contingent valuation method (CVM), and reviews the literature on empirical studies of wildlife management and wildlife tourism from around the world. In the second part of the chapter a case study from Sri Lanka of wildlife tourism is discussed. The third part of the chapter discusses the issues and biases related to CVM and the National Oceanic and Atmospheric Administration (NOAA) guidelines in order to ensure the reliability and usefulness of the information obtained from CVM applied studies.
“…income is an important factor affecting the WTP for visitor facilities and/or turtle conservation.”
