ABSTRACT
The separate bio-geographic region the Sundarbans is situated in India and Bangladesh. This large estuarine forest has immense potentiality to attract allocentric and midcentric tourists from around the world. But all the components of tourism development are not found to be functioning well in a cohesive manner. Apart from the unique natural settings, the standard and range of services in the form of accommodation, transportation, and public amenities including security need an extensive assessment. This assessment will certainly contribute to the destination development and its marketing. This chapter is an effort to analyze and interpret the tourist gap through expectation–perception measurement. This will also introduce a new dialog, debate, and direction of interpreting tourism-marketing strategies with its sustainable development orientation.
“.… there are many unexplored places for wild-life lovers, ornithologists, adventurers in Indian Sundarban”
