ABSTRACT
Ethnography can be used in many ways, but most significantly in the creation of a new product or service with a clear understanding of the many different ways that a person may accomplish a task based on their own worldview. Ethnography is observing and recording what people do to solve a problem, and not what they say the problems are. It is based on anthropology but used on current human activities. It is based on the belief that what people do can be more reliable than what they say.
