ABSTRACT
Outcome-driven innovation is built around the theory that people buy products and services to complete tasks or jobs they value. As people complete these jobs, they have certain measurable outcomes that they are attempting to achieve. It links a company’s value creation activities to customer-defined metrics. Included in this method is the opportunity algorithm, which helps designers determine the needs that satisfied customers have. This helps determine which features are most important to work on. Most important is this tool’s intention of trying to find unmet needs that may lead to new and innovative products/services.
