chapter  3
Attribute Listing, Morphological Analysis, and Matrix Analysis
ByFrank Voehl
Pages 12

Attribute listing, morphological analysis, and matrix analysis techniques are good for finding new combinations of products or services. We use attribute listing and morphological analysis to generate new products and services. Matrix analysis focuses on businesses. It is used to generate new approaches, using attributes such as market sectors, customer needs, products, promotional methods, etc.