chapter  19
Social Networks
ByPeter Westbrook, Neil Farmer
Pages 20

Definition ....................................................................................................... 242 User ................................................................................................................. 242 Often Used in the Following Phases of the Innovative Process .............. 242 Tool Activity by Phase .................................................................................. 243 How to Use the Tool ...................................................................................... 243

What Is Effective Change Leadership? Sorting the Wheat from the Chaff ........................................................................................... 244 What These Insights Tell Us about Today’s Change Programs ........... 245 What These Insights Tell Us about Effective Change Programs ......... 246 Why Don’t Most Major Change Programs Adopt This Synchronized Approach? ......................................................................... 249 Why Don’t Program/Project Management Consultants Use the Synchronized Approach? .................................................................. 250 Will Outsource Providers Adopt the Synchronized Approach to Change? ................................................................................................. 250 Using the Synchronized Approach for Consistently Effective Innovation ..................................................................................................253 Engaging Emergent Leaders within a Bounded Freedom Environment.............................................................................................. 254 Use of a Computer-Based Collaboration/Knowledge Platform ......... 256 Integrating Innovation and Change Implementation into a Single Practical Model ..........................................................................................257

Examples ......................................................................................................... 258 Software .......................................................................................................... 258 References ........................................................................................................259