ABSTRACT
ABSTRACT Given the growing popularity of digital media, it is important to understand both how information spreads and how such knowledge can be exploited to further spread one’s own messaging. Furthermore, with the growing use of social media platforms in events taking place in Ukraine, Egypt, and Turkey, as well as the rise of the Islamic State, it is clear that the role of social media is only likely to grow in the future. With that in mind, it is important to understand the different uses of social media for information dissemination as well as some of the methods available for communicating with target audiences. What follows is a brief guide on social media’s growing role in the dissemination of information and how practitioners can better conduct information operations in this relatively new media format.
