ABSTRACT
Orientation to the world standards of education, improvement of the quality, relevance and practical applicability of educational products and services have become an obligatory part of university competitiveness. Learning curriculums and standards is being renewed according to the current advanced technologies as well as the requirements of labor market to the level of competence among future specialists. In the process of strategical development, universities have started to consider versatile customer needs, capabilities, and motivation of academics. This helps to introduce more marketing tools to the work of universities.
