ABSTRACT
At the moment the issues of marketing and touristic territory branding become more and more relevant. Touristic territory brand has turned into the important economic resource. As the interest towards issues of marketing and touristic territory branding grows, it is necessary to carry out theoretical research on the subject. Study of marketing of touristic territories in general and branding features in particular goes on in different academic fields including geography, urban planning and development, tourism and marketing. The review of the studies shows that as touristic products the territories differ much from other goods. These differences make the problem of touristic territory branding much more complicated and also make it necessary to carry out further research on territory brand forming and promoting, to study the consumers’ reaction.
