ABSTRACT
In this chapter, we pay attention to the business aspects of implementing eHealth services. When implementing eHealth services, we have to deal with the complexity of the multiple stakeholders and the market issues surrounding complex platform-based technologies. This chapter introduces business modelling as a way to analyze the viability for the individual organizations involved in the delivery of the eHealth service. The dynamics of the cooperation of companies and the impact of standards, regulation and technology platforms on the market will be discussed. These aspects determine whether eHealth services will make it to the day-to-day practice in our society.
