ABSTRACT
Food service business in Surabaya has experienced a significant growth. As such, it is essential for the management to take into account factors that influence consumers’ behavioral intentions. The overarching aim of this study was to investigate the effect of three major dining experience aspects, namely food quality, service quality, and physical dining environment on consumer perceived value and behavioral intentions. In total, 3096 samples were approached at 25 restaurants and cafes to participate in the questionnaire-based survey. The result showed that the quality of food was found to be the major antecedent that significantly influenced consumer perceived value when they went dining-out at the restaurants and cafes. Further, consumer perceived value was proven to have a positive significant effect on consumers’ behavioral intentions.
