ABSTRACT

Tourism offer high economic benefits for Indonesia, but at the same time it can cause a decline in environmental conditions. Extensive travel using transportation vehicles and human interaction with nature can damage local ecosystems and contribute to global climate change. Nowadays, more and more stakeholder in tourism are concerned about environmental issues and they often search for a green tourist destination. The tourism stakeholder has proactive efforts to address important issues such as carbon emissions, biodiversity, conservation, waste management, and water supply. They have notice that tourists preferences about what activities they will do during their vacation, preference on transportation and lodgings. Green tourism has not been well promoted to international tourist compared to other countries. The purpose of this research is to describe the preferences to visit green destinations in Indonesia. The study is descriptive type of research and has conducted an FGD on green tourism stakeholders. The results showed stakeholders viewed tourists to have preference for green tourism destination in Indonesia.