ABSTRACT
With the intensification of ecological problems, the Malaysian government is supporting the drives towards green. Its budget 2016 has given priority to the procurement of goods and services that are environmental friendly. Accordingly, many hotels have been proactive in advancing their environmental performance, searching for effective ways to become “green”. This correlational study aims to delve into predictor that investigates how perceived value dimensions can affect guest satisfaction. Surveys were conducted at ten certified green hotels in Malaysia. All green hotels’ guests are in the scope for this study. This paper employs a quantitative study to verify the factor analysis as well as finding the correlations between perceived value constructs towards guest satisfaction.
