ABSTRACT
Sustainable tourism is a gaining attention nowadays. Tour operators are tourism stakeholders that have had an enormous impact in this type of tourism development. Involvement by tour operators in this development is necessary as they have access between suppliers and customers in the industry. There have been few studies conducted on measuring the sustainability level of tour operator businesses focusing on sustainable tourism in Malaysia. As a result, this conceptual paper will review the sustainable tourism indicators that exist between tour operators and sustainable tourism studies as well as studies related to measuring sustainability in business. It addresses a specific question: What are the common indicators of sustainable tourism for tour operators? To do so, this study will focus on measuring a sustainability level in the economic, social, and environmental dimensions. The outcome of this review paper may be used as an initial stage for measuring the sustainable tourism level of tour operators in Malaysia.
