ABSTRACT
Many countries are reporting of experiencing the external pressures on their culture and tradition, including the threat of losing their food heritage or identity. Malaysia as a multi-cultural country is also giving greater concern in preserving the country’s food heritage in terms of its tradition and authenticity. This paper empirically examines the knowledge and awareness of the food heritage from the Malaysian genders perspective. Using the Klang Valley as the contextual study setting, five hundred of the genders comprise of Malays, Chinese, Indian and others were surveyed as primary data. The collected data were analyzed using the descriptive statistic. The results revealed that both Malaysian genders regardless ethnics have the knowledge and awareness of their food heritage. The promising insights from the Malaysian viewpoint on the investigated issue could give a positive contribution to the academic and practical perspectives.
