ABSTRACT
This study was carried out to identify the relationship between vicinity, food quality and cleanliness of campus food outlets with students’ satisfaction. The survey method was employed to test the proposed hypotheses using a structured self-administered questionnaire. The survey was conducted in Universiti Utara Malaysia (UUM) and a total of 500 undergraduates participated via purposive sampling method. The results were analyzed with SPSS (Ver.20). Result showed that food quality and cleanliness are important factors in determining students’ satisfaction towards campus food outlets. It was concluded that campus food provider should take serious action in improving the food quality as well as cleanliness for long term sustainability.
