ABSTRACT
Information on tourism demand value and characteristics are not only important as one of substantial needs to provide optimal service performance, but also important to ensure sustainable utilization of tourism resources. Regarding the dynamics of spiritual tourism activities in Bogor Region, this study involved tourists, Bogor resident, local business units, and local employees to provide a representative description of spiritual tourism demand and its benefits on the local economy. Assessment through the closed-ended questionnaires instrument, followed by one-way ANOVA analysis, identifies that the orientation of tourists and society on the aspect of perception, motivation, and preferences are aligned at positive value. The approximate value of actual spiritual tourism demand among tourists is up to 7 visits/person/year, while potential demand among Bogor society is up to 5 visits/person/year. However, in terms of job opportunity and other multiple economic impacts, the dynamics of spiritual tourism activities in Bogor are not yet to provide optimal and sustainable benefits, mainly due to high economic leakage problem.
