ABSTRACT
This research discussed on the issues that are related to the relationships between sports tourism event attributes and destination image. Sport event is one way to add the attractiveness of a destination for new markets, first time and repeat visitors. From the previous literature, participation in leisure sports has increased in recent years because people desire more active holidays in sports like cycling, golf, jogging and hiking. However, there is a relatively scarce amount of adequate research regarding sports event and destination image done previously. Therefore, this paper attempt to investigate sport tourism event attributes, destination image and will be of great value to event and tourism industries in sequence to enhance the events service quality and destination image. In order to obtain the information, the researcher will conduct survey through questionnaires and will distribute to the international participants at the coming sport event that will be conducted at Putrajaya.
