Islamic religiosity as the moderator in the relationship between values and travel decision making

As the Muslim population is growing rapidly, Muslim consumer market should be critically concerned by businesses to satisfy the needs and wants of consumers. The study aims to investigate the moderating effect of Islamic religiosity on the relationship between Muslims Customer Perceived Value (MCPV) and tourists’ travel decision making. Six dimensions of Muslim customer perceived value (quality value, value for money, emotional value, social value, protection of religion and protection of intellect) are proposed to determine the effects on Muslim tourists’ travel decision making.