ABSTRACT
The paper reviews the growing dimension of medical tourism industry, whereby patients choose to travel across borders or to overseas destinations to receive medical treatment. An extensive review of the current literature reveals that limited holistic studies on medical tourism industry exist. This study, therefore, aims to fill this gap by proposing a conceptual framework for medical tourism. This study develops a conceptual framework explaining medical travelers’ intention formation by considering the impact of perceived values, satisfaction, behavioral intention. This proposed study not only provides useful information for the academicians but benefit to the relevant authorities like hospitals, clinics, travel agencies, the government agencies and country as a whole.
