ABSTRACT

This study investigates the structural relationships of event food environment and event food experience towards customer satisfaction in event. Questionnaires that consist of event food environment, event food experience and event customer satisfaction were 300 respondents that have been to any event that foods were sold. Findings showed that the significant relationships between event food environment, event food experience and event customer satisfaction are confirmed in Structural Equation Modelling (SEM). Implications and suggestions for future research are also provided.