ABSTRACT
The purpose of this paper is to explore the tourist perception about culture event and festival development in Bali with a qualitative approach analysis. The survey was participated by 500 samples randomly taken from the tourists (domestic and international) who have enjoyed their leisure time in Bali: pre, during, and post-Silence Day festival celebration. The result shows that culture event is included as part of the motivation to come to Bali. It has been known and attended during their visit. The Silence Day event series is considered as the recommended icon for Bali in term of culture festival celebration which can be further combined with foregoing discussion as an implication of tourist perception in the identification process of the destination’s image.
